Metech uses cookies to gain insight into the behaviour of website visitors. Cookies are small files that send information back via the pages visited and store it on your computer. This information may then be shared with third parties, for example partners/sub-processors such as Google. We use these cookies mainly to adapt to the behaviour and wishes of our website visitors and thereby to serve you better.
- Functional cookies are necessary for the website to work properly and fall outside the scope of the ‘cookie law’.
- Statistical cookies help us understand what you do on the website and collect data anonymously.
- Marketing cookies are used to be able to offer relevant advertisements based on interests and actions by means of advertising and remarketing.
Google Analytics
Google Analytics is a Google service that uses cookies to provide insights into behaviour on the website, such as the number of page visits and the session duration. This data is stored on Google’s servers in the United States and kept securely in accordance with the Safe Harbor programme of the US Department of Commerce.
Remarketing and advertising
Through the use of remarketing, people who have previously visited the website are approached again via the Google Ads network, but also via social media (see below). When you consent to our ‘marketing’ cookies, we thereby ensure that you see as many relevant advertisements as possible that match your interests.
Social media
Social media companies such as Facebook, Instagram and LinkedIn collect data themselves, such as age, gender and interests, and you do or do not give permission for this while using these applications. More information about this can be found on the websites of these companies.
Metech uses collected website cookies on the above-mentioned social media channels to reach look-alike audiences. These cookies are collected when you accept ‘marketing’ cookies, in order to build interest profiles for advertising purposes.